1 min read
Merchant Dashboard, a command center for Ghana's merchants
- Role
- Product Designer
- Timeline
- 2023 to now
In brief
One dashboard had to serve everyone from first time smartphone users at market stalls to finance teams at supermarket chains.
Two very different users, one screen
Designs that felt simple to one group felt shallow to another. Designs with enough depth for finance teams overwhelmed everyone else.
Simple by default, deep on demand
A glanceable top layer answers the daily question first; detail lives one deliberate click below.